Content Samples
Strategic Media with Purpose
Train Smarter, Not Harder: Why Slow Reps and Fewer Sets Deliver Superior Results
Discover how Arthur Jones’ revolutionary approach to strength training—using slow reps and moderate rep ranges—can help you build more muscle with fewer sets. Learn why science supports training smart... ...more
Bulking
June 07, 2025•2 min read
Strength Training Myth Debunked | Why One Set May Be All You Need
Discover why science supports Arthur Jones’ high-intensity, low-volume strength training method. Learn how one set to failure can build more muscle in less time—with fewer workouts per week. ...more
Bulking
April 21, 2025•3 min read
Content in Action: From Blog to Brand Reach
Here’s what it really takes to turn one blog post into a full week of cross-platform content — when you’re solo, strategic, and focused on impact. No fluff, no big team. Just creative execution, lean systems, and a deep understanding of how to stretch your message for maximum reach.
Starting with a single blog post, I break down the key takeaways into shorter, punchier formats tailored for each platform. Facebook gets conversational posts and community-focused hooks. Instagram leans into visuals and quick tips for reels or carousels. LinkedIn gets the professional lens — focused on credibility, insight, and strategy. Below, you’ll see exactly how the same message gets reshaped for different audiences, using smart repurposing instead of extra effort.
LinkedIn Content Example
Instagram Content Example
Facebook Content Example
Strategic Email Sequence: 4-Day Shutdown Campaign
This isn’t just a promo—it’s a psychological journey. Below is a snapshot of how I structure urgency-driven email sequences for digital products or coaching programs.
💡 Objective: Encourage last-minute conversions before a cart closes or an offer expires.
🧠 Approach: Mix storytelling, logic, and emotional triggers across four days—each email building momentum and priming for action.
✉️ Sequence Breakdown:
Day 1 – “It’s Almost Over”
Warm warning with friendly urgency and a reminder of the transformation promised.
Day 2 – “Here’s What You’ll Miss”
Social proof, case studies, and the consequences of inaction.
Day 3 – “24 Hours Left”
Tap into emotion and motivation. Address objections. Highlight value.
Final Day – “Last Call”
Direct. No fluff. Strong CTA. This is it.
Day 1 – “It’s Almost Over”
Subject: Your chance to bulk smart is slipping away…
Hey [Name],
Clock’s ticking—and it’s not just another ad. This is your last chance to join the 30‑Day Bulk With Me Challenge … and start building serious muscle without wrecking your schedule.
This is the exact system I used to gain 15 lbs of muscle in 30 days—even while working two jobs and being a full-time dad.
No fluff. No hype. Just two intense workouts per week, real food that fuels your growth, and daily structure to keep you loyal.
Doors close in [Timeframe].
➡️ Watch the 5-minute breakdown and join now
Let’s finish strong,
[Your Name]
Day 2 – “Here’s What You’ll Miss”
Subject: Don’t miss this—or keep missing muscle gains
Hey [Name],
Already imagining the muscle you could build?
Meet Mike, a 45-year-old contractor who went through this same system:
Gained 8 lbs of lean muscle
Trained only twice a week
Still had time for family dinners
Or Greg, a 52-year-old accountant:
Dropped 1.5% body fat, picked up real strength
No crazy diets, no burnout
If you skip this challenge, what happens?
You stay stuck in the same old cycle:
Spending hours in the gym
Wondering why the scale won’t budge
Swiping past the same before/after you scroll but never actually shift
Here’s your link one more time:
➡️ See how it works and get started
Don’t miss what you’re fully capable of,
[Your Name]
Day 3 – “24 Hours Left”
Subject: 🌙 24 hours until this ends—are you in?
Hey [Name],
Big moments deserve attention.
Tomorrow at midnight—I close the doors to this challenge.
Are you in? Because if you’re still hesitating, let’s address what might be holding you back:
❓ “Will I have to train too much?”
Two workouts a week—45 minutes each.
That’s it. Everything else is optional.
❓ “Do I need to eat like an athlete?”
Nope. Real meals, real calories.
Leave the obsession at the door.
❓ “Does this even work?”
15 lbs in 30 days. That was me.
And dozens of challenge alumni.
It’s not about making time—it’s about being smart with your time.
➡️ Make the decision that changes your midlife bulk
Your decision, your gains—no pressure.
[Your Name]
Final Day – “Last Call”
Subject: 🚨 Doors CLOSE TONIGHT—no more chances
Hey [Name],
This is it—your last chance.
Doors to the 30‑Day Challenge close tonight at midnight.
If you want to build muscle at 40+,
…without 5‑day splits
…without obsessive dieting
…without burnout or guilt
➡️ Click to join now—before it’s gone
I built this from my own experience—two jobs, a kid, and the same battles you face. It’s not a leftover fitness experiment—it’s the system I live.
This is your Last Call.
Train smarter. Transform stronger.
Let’s go.
No fluff—just muscle.
[Your Name]