Archie Watley

I Design Digital Systems That Grow Brands.

Funnels. Ads. Automation. Content. Results.

Watch a real case study I built from scratch.

Midlife Muscle Mastery – Real-World Case Study

I created a full digital business from the ground up — including CRM workflows, paid ads, email sequences, blog-driven content, and a 30-day funnel.

Full Case Study

Click below to see how I planned, launched, and scaled a real-world brand using lean strategy, data, and creative execution.

View Lucid Chart

Explore the full Lucid Chart that maps out the automation, strategy, and flow behind the business.

Case Studies & Campaigns Page

Barriba Cantina-Micro Ad Test Campaign

Micro Budget, Macro Insight

This case study breaks down a low-budget ad test run for a ghost kitchen concept. I built, launched, and analyzed a campaign using under $5 in ad spend—extracting key learnings to improve offer strategy, ad structure, and conversion. Real data, real constraints, real takeaways.

What I Build + Optimize

What I Do

  • CRM Automations & Funnels

  • Paid Ad Strategy (Meta, IG, Google)

  • Social Media Content Cadence

  • Email Marketing & Follow-Up Flow

  • Business System Mapping

  • Offer Structure & Lead Magnet Funnels

TOOLS I USE

  • Meta Ads Manager

  • Go High Level / Mailchimp

  • Canva / Clipchamp

  • Google Sheets (Tracking + Analytics)

  • Lucidchart

Resume & Credentials

My Resume – A Journey From Hustle to Strategy

I’ve gone from flipping shifts and managing operations… to building full digital systems that drive real results.

This resume captures how I’ve blended hands-on leadership, content creation, CRM builds, and digital strategy into one unstoppable toolkit.


Certifications

  • Digital Marketing Certified

  • Data Analytics (In Progress)

  • Certified NLP Practitioner

  • Fitness & Nutrition Certified (Context: Info Product Insight)



Contact or Work With Me

I’m open to full-time, contract, and collaborative opportunities. If you’re looking for someone who can combine marketing, strategy, and systems thinking — let’s connect.


👉 Schedule a quick intro below and let’s talk possibilities.